There’s a conversation that happens at basically every hotel. The GM turns to whoever got stuck with marketing duties and asks “where are our bookings actually coming from?” And the answer is some version of “well, we’re doing stuff on social, we ran some Google Ads last month, and the OTAs are… you know… the OTAs.” Nobody can point to what’s working. The online marketing money goes out. Guests trickle in. And no one connects the two.
