New Orleans-born brand to laissez les bons temps rouler with its most colorful menu yet
New Orleans, LA (RestaurantNews.com) PJ’s Coffee is sharing the flavors, fun and indulgence of Carnival season with its highly anticipated lineup kicking off today, celebrating the excitement leading up to Mardi Gras (Fat Tuesday) with bold new drinks and returning favorites.
Available for a limited time through March 3, PJ’s Mardi Gras menu captures the unmistakable spirit of its Crescent City roots. Highlights include:
- Purple Energy (NEW) – A vibrant blue raspberry and dragonfruit energy drink topped with coconut cold foam and Mardi Gras themed sanding sugar. Bright, bold and built to keep the party going from first parade to last bead.
- Carnival Latte (NEW) – A festive twist on the classic latte blending PJ’s rich, smooth espresso with cozy flavors of cinnamon and vanilla, topped with whipped cream and sparkling purple sugar for a delicious celebration.
- Frozen King Cake – A rich and indulgent blended drink inspired by the iconic flavors of king cake, combining the warm spice of cinnamon with the smooth sweetness of vanilla. Each sip delivers a velvety texture reminiscent of the beloved Mardi Gras treat, crowned with a swirl of luscious whipped cream and purple sugar crystals.
“Mardi Gras isn’t just a moment on the calendar in New Orleans – it’s part of who we are,” said Reid Nolte, executive vice president of marketing for PJ’s Coffee. “This year, we wanted to go bigger: more color, more flavor and more reasons to celebrate. With drinks meant to complement King Cake or stand in as a sippable version of it, we’re giving everyone a delicious way to experience Carnival, whether they’re on the parade route or enjoying the party from their local PJ’s.”
Adding to the festivities, all hot beverages will be served in PJ’s new seasonal Mardi Gras cups, adding a splash of purple, green and gold to every order. Guests can also enjoy the iconic fan-favorite Caluda’s King Cake, available whole in-store and online with nationwide shipping, or as individual slices in-store – making it easy to create a pairing that embodies the true taste of New Orleans.
Beyond the Mardi Gras offerings, PJ’s Coffee has officially rolled out permanent menu updates, including new cold cup sizes – 16-ounce for a small, 24-ounce for medium and 32-ounce for large – along with no extra charge for alternative milks and new beverages such as Frozen Hot Chocolate, Birthday Cake and Cocoa Marshmallow shakes.
PJ’s limited-time Mardi Gras will be offered at all locations, with ordering ahead available through the PJ’s Coffee mobile app. For more information or to find a nearby location, visit PJsCoffee.com.
About PJ’s Coffee
Phyllis Jordan, a pioneer in the coffee industry, founded PJ’s Coffee of New Orleans in 1978 and demonstrated that better beans, superior roasting techniques and pure passion for the art of coffee-making mattered. In 2008, the company was purchased by New Orleans natives and brothers Paul, Steven, and Scott Ballard. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the best quality Arabica coffee beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold Brew
Iced Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans while producing a coffee that is two-thirds less acidic – a process and technique developed by its founder and used for more than 45 years at all PJ’s locations. Bags of whole-bean coffee and single-serve cups of PJ’s Coffee are available for sale in-store and online. With more than 185 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information, visit PJsCoffee.com or follow PJ’s Coffee on Facebook, Instagram or X (formerly Twitter).
Contact:
Tiffany Martinez
Champion
817-919-6261
[email protected]
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