Guests can enjoy Hatch green chilies, Mexican street corn and more while voting on weekly rewards
Beaumont, TX (RestaurantNews.com) Jason’s Deli is rolling out a limited-time lineup available July 1 through Sept. 30, bringing new Southwestern-inspired menu items and returning seasonal favorites to the table for easy summer meals and gatherings.
Leading the menu is the new Southwest Turkey Club, a flavor-packed sandwich that celebrates Hatch green chile season with smoked turkey, bacon, pepper jack cheese, avocado, green onions and Mexican street corn crema served on Hatch green chile flatbread and paired with chips. Guests can also enjoy the Mexican Street Corn Pasta Salad, featuring rotini pasta tossed with corn, black beans, pico de gallo, green onions and Mexican street corn crema, along with fresh watermelon available on the Garden-Fresh Salad Bar.
“This lineup is really about food that feels familiar, but a little more fun and unexpected,” said Blake Parker, chief innovation officer at Jason’s Deli. “The Southwest Turkey Club brings together bold flavors like Hatch green chiles in a way that still feels approachable, while the pasta salad is a unique, global-inspired twist on a customer favorite – whether guests are grabbing lunch on the go or enjoying a laid-back meal with family and friends.”
The Jason’s Deli Caprese and Chicken Caprese will remain available through Sept. 30, or while supplies last.
As part of its ongoing 50th anniversary celebration, Jason’s Deli is also launching Deal-A-Bration, a monthlong loyalty program promotion that puts the power in guests’ hands. Beginning June 25, guests can vote each week on their favorite offer through the Jason’s Deli app or online, with the winning deal unlocked for Deli Dollars members the following week.
Deal-A-Bration voting opportunities include:
- Fan Favorite (Voting: June 25-July 1 | Winning offer available: July 6-12): Grilled Cheese & Tomato Soup, Amy’s Turkey-O & Chips or Shelley’s Deli Chick & Chips
- Salad Bar Showdown (Voting: July 2-8 | Winning offer available: July 13-19): $3 Off Salad Bar, Free 24 oz. Fountain Drink with Salad Bar Purchase or Double Points on Salad Bar Purchases
- Deal Stand-Off (Voting: July 9-15 | Winning offer available: July 20-26): Buy One Entree, Get One 50% Off, $0.99 Kids Meal with Adult Entree Purchase or Double Deli Dollars Points When Dining In
- Freebie Frenzy (Voting: July 16-22 | Winning offer available: July 27-Aug. 2): Free Cookie, Free 24 oz. Fountain Drink or Free Side (excluding side salad, cup of soup and protein upgrades)
Each week’s winning offer will be determined by guest votes and announced through Jason’s Deli social platforms and email.
“Jason’s Deli has always been focused on delivering great food and value, and Deal-A-Bration is a fun way to celebrate the guests who have supported us throughout the past 50 years,” said Kim Collura, vice president of marketing. “By putting the decision-making on our guests, we’re giving Deli Dollars members a chance to help shape the offers they want to see while making our anniversary celebration even more rewarding.”
These efforts reflect Jason’s Deli’s longstanding commitment to serving food made without artificial colors, flavors or dyes, a standard established early in its history. As the 50th anniversary celebration continues, the brand remains focused on delivering quality meals, exceptional value and memorable guest experiences.
To learn more about Jason’s Deli, find the nearest store or sign up for Deli Dollars, please visit JasonsDeli.com.
About Jason’s Deli
A family-owned, fast-casual restaurant chain, Jason’s Deli was founded in Beaumont, Texas, in 1976 by Joe Tortorice Jr. and now has over 235 delis in 27 states. In 2005, Jason’s Deli was the first major restaurant concept to ban artificial trans fats in the U.S. and later became the first to eliminate high-fructose corn syrup. At Jason’s Deli, whether guests want gluten-sensitive menu items or vegetarian options, healthy kids’ meals or wish to build their own salad at the famous Garden-Fresh Salad Bar, they will be delighted by the bigger choices of better food, from healthy to indulgent. For more information, please visit JasonsDeli.com.
Contact:
Tiffany Martinez
Champion
817-919-6261
[email protected]
The post Jason’s Deli Brings Fresh Summer Flavor to the Menu and Deal-A-Bration Loyalty Event first appeared on RestaurantNews.com.
