Tamagotchi characters take over the conveyor belt with limited-time sushi plates, capsule prizes, and more
Irvine, CA (RestaurantNews.com) Get ready to feed your nostalgia and turn your sushi dinner into a digital pet adventure! Kura Sushi USA, Inc., the nation’s largest brand of revolving sushi restaurants, is partnering with Bandai Namco Entertainment America Inc., to keep hearts full with a limited-time Tamagotchi Bikkura Pon dining experience that celebrates the iconic brand’s 30th anniversary featuring exclusive sushi plates and capsule prizes at Kura Revolving Sushi Bar locations from May 1 through Jun. 23.
Sushi Almost Too Cute to Eat:
Look out for these adorable sushi plates on the revolving sushi bar under the Mr. Fresh sushi lids sporting adorable Tamagotchi® character decals!
- Mametchi’s Tamago Tempura: Kura specialty rice between tamago, wrapped in dried seaweed, lightly coated in tempura batter and finished with a touch of mayonnaise.
- Kuchipatchi’s Matcha Beef Roll: American wagyu and cream cheese wrapped in dried seaweed and Kura specialty rice, topped with avocado, matcha mayo, and sesame
- Memetchi’s Salmon Shrimp Crunchy Donut: Shrimp and salmon atop Kura specialty rice, finished with a drizzle of yuzu cream sauce and a crispy panko
Pixel-perfect Capsule Prizes:
30-year fans and new caretakers can enjoy eight collectibles that bring Mametchi, Kuchipatchi, Memetchi, Mimitchi, Youngmametchi, and more, out of the Tamagotchi world and into the Bikkura Pon prize machine. Prizes include playful bubble stickers, holographic changing can badges that shift designs faster than a digital pet’s mood, and ultra-handy microfiber cloths that are perfect for keeping your original handheld Tamagotchi® smudge-free. Kura Revolving Sushi Bar guests will receive a single randomized Tamagotchi x Kura Sushi Bikkura Pon capsule prize after consuming sushi plates – 15, 25, then every 15 plates thereafter. Capsule prizes will be available for individual purchase in-restaurant, online at order.KuraSushi.com, and DoorDash, except for the rare 30th Anniversary changing can badge.*
Exclusive Kura Sushi Rewards offer:
Kura Sushi Rewards members will receive a collaborative Tamagotchi x Kura Sushi chopsticks case set with their $85 minimum in-restaurant order starting May 6, while supplies last.**
“We’re taking ‘play with your food’ to a new level and are excited to create an immersive dining experience for our guests that feels as rewarding as caring for a Tamagotchi and watching them ‘evolve,’ only with more sushi and less mess to cleanup in order to earn a capsule prize,” said Newton Hoang, Vice President of Marketing at Kura Sushi USA, Inc.
“We’re excited to partner with Kura Sushi to enhance the already fun dining experience they provide their loyal customers with Tamagotchi, the beloved digital pet who has created fond memories for fans across generations,” said Karim Farghaly, SVP of Business Innovation and Licensing at Bandai Namco Entertainment America Inc. “This is the second time Bandai Namco and Kura have come together to create a memorable collaboration, which shows the value of our partnership and the cross-section of fans we share and want to engage with our brands.”
Kura Sushi’s proprietary Bikkura Pon prize platform, an integral part of the brand’s innovative dining experience, is powered by plate count and adds an element of surprise and excitement to every visit. With more than 600 million plates served in the U.S., the program remains a fan favorite.
For more information about the Tamagotchi x Kura Sushi Bikkura Pon collaboration visit KuraSushi.com, and fans can follow along on Kura Sushi’s Instagram and enter a giveaway inspired by the pixelated adventure on May 15, rules apply. This giveaway is also not sponsored, administered, or otherwise affiliated with Bandai Namco Entertainment America Inc. and its affiliates (collectively, “BNE”).
* Availability may differ by location and is not guaranteed.
** Kura Sushi Rewards members only. Limit 3 units per member. Limited time offer, no substitutions. Availability may differ by location and is not guaranteed. Additional charges, terms, and exclusions may apply.
About Kura Sushi USA, Inc.
Kura Sushi USA, Inc. is the nation’s largest brand of revolving sushi restaurants that serves authentic Japanese cuisine and delivers a joyful dining experience with more than 80 locations in 22 states and Washington D.C. Utilizing advanced innovation to enhance service speed and accuracy, guests have a wide variety of more than 100 menu items at their fingertips via conveyor belt service inclusive of sushi, sashimi, tempura, noodles, desserts, and more, made with high-quality ingredients free of artificial colorings, preservatives, seasonings and sweeteners. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 600 restaurants internationally and 45 years of brand history. For more information about Kura Sushi USA, visit KuraSushi.com, follow Kura Sushi USA on Facebook, Instagram, TikTok & X, and download the Kura Sushi Rewards app to make a reservation and roll into delicious loyalty perks.
About Bandai Namco Entertainment America Inc.
Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry’s beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS
series and the blockbuster title ELDEN RING
. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM
, NARUTO SHIPPUDEN
, DRAGON BALL
, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at BandaiNamcoEnt.com.
About Tamagotchi®
Tamagotchi® is the original virtual reality pet that has been capturing hearts around the world since its debut in 1996. A cultural icon that has grown with generations, Tamagotchi offers fans of all ages a fun, interactive experience where they can care for and connect with their digital companion anytime, anywhere. With a legacy of creativity and emotional connection, Tamagotchi continues to evolve with new features, styles, and technology, bringing timeless play to life in fresh and exciting ways. Part of the Bandai Namco Toys & Collectibles America Inc. brand family, Tamagotchi represents the company’s mission to deliver “Fun For All into the Future.” Learn more and discover the world of Tamagotchi at Tamagotchi-Official.com.
©BANDAI
All other trademarks are properties of their respective owners.
Media Contact:
Lauren Murakami
[email protected]
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