Hershey's CEO highlights soft qualities in c-store sales
Kirk Tanner said during the company’s Q3 earnings call that the convenience channel is a particularly challenging one for the candy maker right now.
Jif's remodels logo design to go beyond peanut butter and jelly
A new campaign taps into the brand’s recognizability and turns it into a vehicle to suggest new occasions for the peanut butter.
Read MoreStoli revamps spicy vodka complying with Tabasco suit
The spirits brand settled with the hot sauce maker after a judge agreed its Halapeño Pepper Vodka could confuse consumers.
Read More7Up ups the lime in dish overhaul
The change, meant to differentiate 7Up from competitor Sprite, marks the biggest innovation for the Keurig Dr Pepper-owned brand in more than 15..
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Hershey's CEO highlights soft qualities in c-store sales
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