Hershey's CEO highlights soft qualities in c-store sales
Kirk Tanner said during the company’s Q3 earnings call that the convenience channel is a particularly challenging one for the candy maker right now.
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The candy brand is debuting new sayings reflecting the realities of modern romance, while Sparkling Ice teams with Life Savers on a candy-inspired..
Read MoreHow CPGs can weather an incoming food product packaging storm
Every decision, from pricing to packaging design, needs to reflect how people shop now, writes John Broderick.
Read MoreHershey take advantage of gummy, 'swicy' trends with brand-new Cheerful Rancher
The 77-year-old hard candy brand has rapidly grown sales by expanding into new categories, such as gummies, ropes and freeze-dried.
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Hershey's CEO highlights soft qualities in c-store sales
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