Monday, 24 Aug, 2026

With 'shackles off' after Unilever split, Magnum Ice Cream takes new method to innovation


With 'shackles off' after Unilever split, Magnum Ice Cream takes new method to innovation

The Ben & Jerry’s maker is expanding the reach of its brands by making them more than an end-of-day indulgence, pitting them against other snacks such as candy and chips.