A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers Peanut Butter.
Snickers wins appreciation from Reeses for larger push behind peanut butter
Publisher’s Platform: I’ve Written the Letters. Now I’m Asking 55,000 of You — What’s the Next Move — Ideas?
Clubs and grocery stores score private brand development
Fourth of July Food Selection Strategy
PepsiCo, Coca-Cola to add QR codes for active ingredients transparency
